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60

kontaktlinsen

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 28Conversion 33Competition 78Returns 99Price range 71Avg price 90Brand share 22Review moat 65Quality gap 73

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great€21.18

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€5.33–€38.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€667K

€667K/yr · 1.2M searches

Review moat

Good905.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Products