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kieselerde
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,635.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.26–€22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€194K€194K/yr · 135K searches
Avg price
Okay€10.27avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-20.8%90-day search growth — must beat 0% to launch