52
kelp
Worth a lookShows low returns (0.1%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great€16.77avg listing price — sweet spot $15–$100
Review moat
Good557.46avg incumbent reviews — the moat a new listing must climb
Price range
Good€9.24–€28.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€58K€58K/yr · 38K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand