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johanniskrautöl
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.22avg listing price — sweet spot $15–$100
Price range
Good€5.97–€28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,160.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay€122K€122K/yr · 102K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier