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53

johanniskraut

Worth a look

Shows low returns (0.1%), but soft demand (-46.8% this quarter) keeps it on the watch list.

Market size 51Growth 2Conversion 75Competition 28Returns 99Price range 69Avg price 80Brand share 59Review moat 69Quality gap 65

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€16.86

avg listing price — sweet spot $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good733.06

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.97–€34.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Good€298K

€298K/yr · 252K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-46.8%

90-day search growth — must beat 0% to launch

Reviews