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53

joghurtkulturen

Worth a look

Shows low returns (0.1%), but soft demand (-25.2% this quarter) keeps it on the watch list.

Market size 30Growth 12Conversion 77Competition 46Returns 100Price range 55Avg price 54Brand share 56Review moat 66Quality gap 76

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good871.48

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Good€5.63–€26.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.43

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€137K

€137K/yr · 147K searches

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

Search terms