55
jod
Worth a lookShows low returns (0.2%), but soft demand (-9.4% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good645.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.77avg listing price — sweet spot $15–$100
Market size
Good€326K€326K/yr · 281K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.27–€20.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand