51
iso whey
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€65.16avg listing price — sweet spot $15–$100
Price range
Good€36.20–€139.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€242K€242K/yr · 180K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,509.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price