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iso protein
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible€21.14–€98.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€54.09avg listing price — sweet spot $15–$100
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€232K€232K/yr · 162K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,651.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price