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influenza schnelltest
Worth a lookShows low returns (0.3%), but soft demand (-94.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Good€820K€820K/yr · 623K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,081.27avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.16avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.12–€21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-94.2%90-day search growth — must beat 0% to launch