53
hiv selbsttest
Worth a lookShows low returns (0.3%), but soft demand (-16.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great€19.67avg listing price — sweet spot $15–$100
Price range
Good€8.57–€30.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good889.43avg incumbent reviews — the moat a new listing must climb
Market size
Good€283K€283K/yr · 143K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Signals Out of Stock