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herpes

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A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 16Conversion 90Competition 15Returns 99Price range 51Avg price 53Brand share 26Review moat 57Quality gap 48

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,211.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.41

avg listing price — sweet spot $15–$100

Market size

Good€288K

€288K/yr · 217K searches

Price range

Good€5.18–€25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

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