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Skip itSoft demand (-55.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€26.22avg listing price — sweet spot $15–$100
Price range
Incredible€20.21–€36.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,425.65avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad€22K€22K/yr · 18K searches
Growth
Bad-55.3%90-day search growth — must beat 0% to launch