45
head spa
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great169.04avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good€288K€288K/yr · 38K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad€373.94avg listing price — sweet spot $15–$100
Price range
Bad€4.03–€814.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.9%90-day search growth — must beat 0% to launch