35
halswärmer tee
Skip itSoft demand (-72.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Review moat
Great276.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad€1.34–€18.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€6.44avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad€45K€45K/yr · 39K searches
Growth
Bad-72.5%90-day search growth — must beat 0% to launch