42
gua sha
Skip itSoft demand (-23.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good€320K€320K/yr · 677K searches
Price range
Okay€3.81–€25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad€7.42avg listing price — sweet spot $15–$100
Review moat
Bad13,399.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.8%90-day search growth — must beat 0% to launch