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58

greens

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 18Conversion 55Competition 25Returns 99Price range 95Avg price 95Brand share 30Review moat 86Quality gap 88

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€37.56

avg listing price — sweet spot $15–$100

Price range

Incredible€18.41–€90.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great277.87

avg incumbent reviews — the moat a new listing must climb

Market size

Good€717K

€717K/yr · 417K searches

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

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