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frischhaltefolie
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,003.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.27–€22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€146K€146K/yr · 116K searches
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Avg price
Bad€8.43avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf