57
franzbranntwein
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great186.87avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Good+47.4%90-day search growth — must beat 0% to launch
Avg price
Good€12.97avg listing price — sweet spot $15–$100
Price range
Good€3.96–€28.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay€155K€155K/yr · 162K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality