45
erdungsmatte
Skip itSoft demand (-37.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible€42.26avg listing price — sweet spot $15–$100
Review moat
Great111.42avg incumbent reviews — the moat a new listing must climb
Price range
Great€13.05–€114.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€91K€91K/yr · 77K searches
Growth
Bad-37.5%90-day search growth — must beat 0% to launch