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entkalker
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Okay€193K€193K/yr · 188K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.36avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€1.63–€17.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad21,014.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.1%90-day search growth — must beat 0% to launch