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elmex sensitive professional
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Great€900K€900K/yr · 590K searches
Review moat
Good886.74avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.07–€32.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Avg price
Okay€9.74avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand