44
elektrische duftlampe
Skip itSoft demand (-64.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great278.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€18.47avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good€9.75–€24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€22K€22K/yr · 146K searches
Growth
Bad-64.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand