45
edelsteine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great457.78avg incumbent reviews — the moat a new listing must climb
Market size
Good€542K€542K/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.77avg listing price — sweet spot $15–$100
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay€5.38–€20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand