45
echinacea
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great301.68avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good€14.41avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.77–€20.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€26K€26K/yr · 40K searches
Growth
Bad-41.9%90-day search growth — must beat 0% to launch