61
durex invisible
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€557K€557K/yr · 366K searches
Avg price
Good€13.26avg listing price — sweet spot $15–$100
Review moat
Good1,347.82avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.19–€24.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand