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54

duftstein

Worth a look

Shows a thin review moat (60 avg reviews), but soft demand (-29.5% this quarter) keeps it on the watch list.

Market size 21Growth 10Conversion 49Competition 65Returns 87Price range 60Avg price 31Brand share 70Review moat 97Quality gap 93

Review moat

Incredible60.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good€4.63–€30.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€9.76

avg listing price — sweet spot $15–$100

Market size

Bad€84K

€84K/yr · 220K searches

Growth

Bad-29.5%

90-day search growth — must beat 0% to launch

Products