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Worth a lookShows low returns (0.6%), but soft demand (-20.8% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good875.55avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay€2.56–€25.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.36avg listing price — sweet spot $15–$100
Market size
Bad€68K€68K/yr · 111K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch