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duftöl weihnachten
Skip itSoft demand (-60.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great262.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.73avg listing price — sweet spot $15–$100
Market size
Bad€45K€45K/yr · 109K searches
Growth
Bad-60.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€5.91–€11.97cheapest to priciest tracked listing — scored on the share inside $15–$100