47
duftlampe
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great383.51avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€6.61–€28.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good€13.18avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€64K€64K/yr · 337K searches
Growth
Bad-59.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand