54
duftkerze vanille
Worth a lookShows low returns (0.3%), but soft demand (-54.9% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good902.49avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay€2.02–€27.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.75avg listing price — sweet spot $15–$100
Market size
Okay€127K€127K/yr · 214K searches
Growth
Bad-54.9%90-day search growth — must beat 0% to launch