54
diffuser
Worth a lookShows a sweet-spot price point ($21.19 avg), but soft demand (-51.5% this quarter) keeps it on the watch list.
Avg price
Great€21.19avg listing price — sweet spot $15–$100
Market size
Great€1.6M€1.6M/yr · 3.9M searches
Price range
Great€11.93–€36.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,837.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.5%90-day search growth — must beat 0% to launch