37
defibrillator
Skip itPricing outside the sweet spot ($688.68 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible87.45avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay€194K€194K/yr · 123K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Price range
Bad€12.65–€1239.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad€688.68avg listing price — sweet spot $15–$100