56
colostrum
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible€26.65avg listing price — sweet spot $15–$100
Review moat
Great203.56avg incumbent reviews — the moat a new listing must climb
Price range
Great€4.48–€63.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€102K€102K/yr · 90K searches
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand