citronella öl
Worth a lookShows demand growing +600.8% this quarter, but prices mostly outside the sweet spot ($4.64–$14.23) keeps it on the watch list.
Growth
Incredible+600.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,442.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.05avg listing price — sweet spot $15–$100
Market size
Bad€55K€55K/yr · 52K searches
Price range
Bad€4.64–€14.23cheapest to priciest tracked listing — scored on the share inside $15–$100