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cif
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,161.96avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.52–€28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay€153K€153K/yr · 139K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.67avg listing price — sweet spot $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand