40
chrom
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good545.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.38avg listing price — sweet spot $15–$100
Market size
Okay€119K€119K/yr · 151K searches
Price range
Okay€6.81–€18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf