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chia samen
Skip itSoft demand (-53.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great€1.6M€1.6M/yr · 1.0M searches
Review moat
Okay1,781.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad€7.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad€2.05–€15.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.5%90-day search growth — must beat 0% to launch