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cayennepfeffer
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Great417.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.14avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay€128K€128K/yr · 103K searches
Price range
Okay€2.14–€19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.3%90-day search growth — must beat 0% to launch