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62

casein proteinpulver

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 13Conversion 38Competition 81Returns 100Price range 90Avg price 95Brand share 59Review moat 60Quality gap 82

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€35.70

avg listing price — sweet spot $15–$100

Price range

Great€11.07–€79.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good1,080.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Good€387K

€387K/yr · 357K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Products