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calcium magnesium
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.77avg listing price — sweet spot $15–$100
Price range
Okay€3.14–€25.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,451.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay€144K€144K/yr · 83K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-20.4%90-day search growth — must beat 0% to launch