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53

braun scherkopf

Worth a look

Shows a sweet-spot price point ($20.79 avg), but a small market ($33K/yr) keeps it on the watch list.

Market size 8Growth 50Conversion 33Competition 82Returns 85Price range 83Avg price 89Brand share 17Review moat 34Quality gap 82

Avg price

Great€20.79

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great€10.24–€41.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,143.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad€33K

€33K/yr · 61K searches

Search terms