48
borax
Skip itA small market ($104K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great319.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€7.76–€28.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.20avg listing price — sweet spot $15–$100
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay€104K€104K/yr · 267K searches
Signals Low Review Barrier