44
bor
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great493.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.19avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Good€290K€290K/yr · 525K searches
Price range
Okay€7.77–€22.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf