56
body wash men
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good€295K€295K/yr · 438K searches
Review moat
Okay1,752.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.48–€24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Avg price
Bad€7.62avg listing price — sweet spot $15–$100