59
binder
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€20.53avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great440.61avg incumbent reviews — the moat a new listing must climb
Price range
Great€6.23–€47.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€47K€47K/yr · 218K searches