50
beard balm
Worth a lookShows low returns (0.2%), but soft demand (-25.4% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good€4.12–€25.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.71avg listing price — sweet spot $15–$100
Market size
Okay€116K€116K/yr · 127K searches
Review moat
Bad4,301.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand