60
ashwagandha
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible€5.6M€5.6M/yr · 2.5M searches
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€19.31avg listing price — sweet spot $15–$100
Price range
Good€10.20–€24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,252.43avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.5%90-day search growth — must beat 0% to launch