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aroma öl

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Soft demand (-64.0% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 53Competition 64Returns 98Price range 70Avg price 40Brand share 65Review moat 55Quality gap 79

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good€6.75–€33.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,313.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€10.79

avg listing price — sweet spot $15–$100

Market size

Bad€41K

€41K/yr · 87K searches

Growth

Bad-64.0%

90-day search growth — must beat 0% to launch

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