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amethyst
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€17.39avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great€4.78–€50.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good599.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€69K€69K/yr · 217K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch